No place for the Blue Revolution
A victory is different: One year after the Blu-ray could prevail as the sole successor to DVD, the sales figures of speech are hardly worth it. The DVD is just too good?

A year ago it was the great attraction of the Consumer Electronics Show (CES) in Las Vegas: The Blu-ray Disc (BD) had in the race for the inheritance of the DVD player's opponents HD DVDEin competition format for a disc with lots of storage space (20 to 25 gigabytes) for film and data, which must be fought in the battle for market shares of the BluRay. cut out after a long bitter fight. Thereafter, the breakthrough of the film disc no longer stand in the way.
At this year's CES, the Blu-ray disc is indeed celebrated everywhere, the expected success is yet coming. The reasons are many: If you want to enjoy the razor-sharp image and superior sound really needs a very large flat screen TV, a new player and an expensive home theater system.
Even the currently most commonly purchased flat-panel televisions with screen sizes of 32 and 37 inches (82 and 94 cm respectively) are really too small for the difference between Blu-ray and DVD really impressive bring over the old. Of course, the superior picture quality of Blu-ray visible even with these devices - a revival experience but it is only from 42 inches upwards. For where the DVD has limitations, catches the Blu-ray in earnest. The same goes for the sound: But who can name even a 7.1 surround system its own?
The supporters - equipment manufacturers, film industry and the major Hollywood studios to see - is still on track. were in the U.S. alone since the introduction of the new storage medium in June 2006, 10.7 million players were sold, "said Andy Parsons, president of the Association lobby Blu-ray Disc Association (BDA). Thus the format of a more successful start than at that time I have put down the DVD sold in the same period of three years only 5.4 million times. Especially in recent years, sales of players have put on three-fold.
Nevertheless, the hope of media industry languishes even three years after starting at around a spread of less than eight percent. In order not to endanger the hype surrounding the technology, the Blu-ray group with sales of publications is quite cautious. An exception has one made for the new Batman movie The Dark Knight, which broke in Germany on Blu-ray all previous records. In the first ten days of selling 64 000 copies were sold. By comparison, on DVD, it was 540,000. Nevertheless, The Dark Knight is a milestone: the world now are more than a million Blu-ray have gone over the counter.
But now also threatens the economic crisis. The question for the all-important U.S. market quite clear: Who needs a Blu-ray player, home theater system and a flat screen TV when he has no roof over their heads? As bad as it seems not to be ultimately, it is believed Paul Erickson from market research firm DisplaySearch. Even though he has corrected the face of the global economic slowdown its expectations downward, but it now expects a steady growth.
Is it possible to identify the demand and home theater systems or at best as there is cool, ice age in the PC sector. At least in the market for Blu-ray drives for PCs and laptops is to develop "rather disappointing, Thomas Nedder, Managing Director of Sony Optiarc Europe," confesses Three years ago we had very different growth rates forecast. "Compared to the DVD drives did the percentage of Blu-ray drives for computers located less than one percent in 2008.
Again, there are several reasons. Formally, 25 gigabytes of disk space for single layer Blu-ray and 50GB dual-layer discs for a strong selling point. But Blu-ray has made powerful enemies: Microsoft was one of the supporters of the now settled Blu-ray competitor format HD DVD. And even supporters like Apple would rather wait on for now.
A positive finding is that the prices for Blu-ray players and movies slow to come in affordable ranges. Now and then some current movies are for getting around the 20. Among the featured just at the CES New developments are also players for under 200.
However, Sony will lose the developer Nedder not to obscure the reality. The time of blind euphoria seems to be over, the expert believes that the changing of the DVD will last quite a few years. And even then there may be many years of coexistence. If the Blu-ray by then not the same outdated: Some observers have been the swan song for the new medium intoned, as physical disk with the spread superfluous faster Internet connections and services such as "video on demand" (Video on Demand) will could.
Richard Doherty of market research, however, for holding the Envisioneering ruled: "It is no country in the world equipped with sufficiently fast broadband, so online download services could close in on the benefits of physical media."
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No place for the Blue Revolution , which is from www.shoppingtimes.net



